Everlane: Tread Lightly

Fashion trends are constantly changing, causing people to buy more clothing than they need. New and thrown-out clothes present a heavy carbon footprint on the environment. Modern consumers now look towards brands that have smaller carbon footprints and have a neutral look that will never go out of style. Tread by Everlane offers this sustainable model and promises that people can walk freely, knowing that a step in one of Everlane’s shoes has a softer carbon footprint on the environment.

Promotional posters for social media and public display.

Sidewalk decals for people to come across in urban cities.

Strategy: Jimmy Fortuna-Peak, Marlee Perron, Dakotah Hixon & Mia Giacobazzi

Copywriter: Jimmy Fortuna-Peak & Marlee Perron

Design: Mia Giacobazzi