Great Jones: We Love Messy

Cooking is the world’s greatest love language, but just like love, it can be messy. It’s time to throw away the pristine image of Bobby Flay and embrace the reality of the cooking experience. It’s frustrating, exciting, colorful, and above all, it leaves some marks. Mom’s famous pie didn’t come to be without a bit of elbow grease. Every smudge is another reminder of making a flavor explosion. Cooking the way it should be with the ones you love most.

Series of print ads seen in magazines.

Plaque on grocery store cart.

Recipe boxes that come with the purchase of a set of cookware. Customers can cook all the recipes in the box with each set of equipment that comes in the set.

Posters placed in outdoor settings.

Instagram Post

Strategy: Kate Thomson

Copywriter: Jimmy Fortuna-Peak

Designers: Megan Riordan & Addison Howard