BODYARMOR

There is a serious lack of diversity within the sports drink market. Brands generally use athletes and models with the APEX body type to represent what they stand for. A lack of body type representation actively discourages the everyday person from believing in themselves and keeping them from becoming their athlete. Every person has a different challenge and goal. These differences should get celebrated. Now, we showcases all types of athletes no matter what the skill level or body type.

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Strategy, Copywriter, Design: Jimmy Fortuna-Peak